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The Media vs. SCOTUS's Abortion Decision

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       On June 4th, 2022 the Supreme Court of the United States overturned the 1973 ruling on Roe v. Wade which declared that the constitutional right to abortion, upheld for nearly a half century, no longer exists. To our readers, I expect this not to be a surprise thanks to social media and the coverage of this groundbreaking decision by the major news outlets. This decision, while directly influencing millions of Americans, is especially profound in regards to new media and the way that our society communicates digitally. For those who remember, in early May of 2022, the internet was buzzing about rumors that there was a leaked document which was a draft of an initial majority opinion to overturn the historical case. This document was first published on Politico, a major political news site, but the shockwaves of this event were felt all over social media. That being said, social media’s existence has only made informational leaks like this to be a norm, or has it? Information gets

Censorship and Social Media

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       If a singular scene was to be put to the word “censorship” it would be a scene which included a 10 foot tower of books that were engulfed in flames. In many ways, the censorship that is being dealt with today is similar to the book-burning days of the past, but it is also drastically changing everyday. By definition, censorship is the suppression of words, images, or ideas that are "offensive," and happens whenever some people succeed in imposing their personal, political or moral values on others. Censorship can be carried out by the government as well as private pressure groups. Censorship by the government is unconstitutional. In contrast, when private individuals or groups organize boycotts against stores that sell magazines of which they disapprove, their actions are protected by the First Amendment, although they can become dangerous in the extreme. Private pressure groups, not the government, promulgated and enforced the infamous Hollywood blacklists during the

Sponsors vs. Youtube Ads

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     If you were to guess how many hours a week you spend on YouTube, would it be over 10? Over 20 even? It's hard to imagine our society today without the video sharing site. Statistics prove that 81% of the internet has used YouTube and it is the world’s second most viewed website. The people who have learned how to tactically capture and entertain small percentages of these audiences are able to reap the benefits of sharing content to the site. These YouTubers are without a doubt the future of video media. Content creators on YouTube can quite literally produce anything they want. There are hundreds of thousands of niches and places for your expertise, or personality to shine. As a matter of fact, 694,000 hours of video are being streamed on YouTube each minute. All of those videos that are being streamed also have one thing in common…they all have some sort of advertising in them. Usually there are ads that YouTube runs (which can reach 2.86 billion people) where they sell spac

Are They Social Media or Advertising Companies? What is the Difference?

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  Are They Social Media or Advertising Companies? What is the Difference? Facebook is a media company…right? Yes, that's correct, but those who argue that Facebook has grown into an advertising company have a very valid argument. Facebook's business is nearly 100% driven by advertising. And even with all the negativity swirling around the company, advertisers say they have no plans to pull budgets. That's because advertisers essentially have no alternative. Facebook is unparalleled in terms of scale and its ability to deliver targeted ads using data. While many other marketers in today’s digital age refute that they have other places to advertise besides Facebook (like Google’s YouTube), cutting Facebook ads would directly hurt their businesses. That’s because it’s hard to look past Facebook’s reach. With nearly 3 billion active users , that’s a whole lot of people seeing Facebook ads on a regular basis. When it comes to detailed targeting, Facebook is almost unparalleled.

Introduction

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       Media, according to techopedia.com, is " the means of delivering and receiving data or information. In telecommunication, these means are transmission and storage tools or channels for data storage and transmission." Media has arguably been a part of humanity since the dawn of time. From beating on animal skin drums, to painting on the walls of caves, early humans used the tools and technology around them to communicate to the people around them and to express themselves personally. Certainly, in that sense, nothing has changed very much, except that communication tools have changed a bit, and now are becoming increasingly digitized. The digitization and ubiquity of media, communications has become so enmeshed that little distinction is made between having a conversation "in real life" or through texting, facetiming, Zooming and myriad other ways of getting a message across to one person, a few people, or millions, and sometimes billions of other people. Thi